Data economics has reached a breaking point. Simply put, companies need to take a more deliberate approach to optimize data storage and related costs. Hear from pioneering technology economist Dr. Howard Rubin and Pure co-founder and CTO John Colgrove (Coz) about how to tackle these costs and master your organization's data storage economics. Together we address the common myths and misconceptions around storage costs, including acquisition cost, cloud-only approaches, and the true cost of downtime. For a report with more detailed information on how to improve your data economics with Pure: https://www.purestorage.com/resources/type-a/economic-impact-storage-as-a-service.html