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Data Guides The Journey | Nancy Eichler, VP Ecommerce at MegaFood
In this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.
Episode Outline[01:18] About MegaFood
[02:58] Transitioning to ecommerce
[04:54] MegaFood’s key differentiators
[07:59] Brand authenticity and consumer education
[12:15] The international side of MegaFood
[14:45] Nancy’s background
[21:18] The role of data at MegaFood
[25:30] Nancy’s experience with different models
[31:13] Maintaining a competitive edge
[38:08] Nancy’s advice
Website
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
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By John LeBaron
5
44 ratings
In this conversation, Nancy Eichler, VP of Ecommerce and International at MegaFood, talks about pivoting to an ecommerce strategy during the pandemic and staying on top of its ever-changing landscape. You’ll also hear about how MegaFood is educating consumers, maintaining an edge, the role of strong data, and having an international presence.
Episode Outline[01:18] About MegaFood
[02:58] Transitioning to ecommerce
[04:54] MegaFood’s key differentiators
[07:59] Brand authenticity and consumer education
[12:15] The international side of MegaFood
[14:45] Nancy’s background
[21:18] The role of data at MegaFood
[25:30] Nancy’s experience with different models
[31:13] Maintaining a competitive edge
[38:08] Nancy’s advice
Website
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)