<p>Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior.</p>

Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior.

Data Guru: 3 Secrets to Building a High-Value Audience

<p>An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.</p>

Business

Technology

Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

Share Data Guru: 3 Secrets to Building a High-Value Audience

Sign up to save your podcasts

Data Guru: 3 Secrets to Building a High-Value Audience

Data Guru: 3 Secrets to Building a High-Value Audience