This episode of Retail Shift is all about CCPA readiness, data privacy and ethics.  The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020.  This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.