Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Andrew Konya is a computational physicist currently working on his P.hD. in chemical physics at Kent State. He is also the co-founder and CEO of Remesh, Inc.  Remesh is a platform that replaces polls and surveys with conversations to gather real-time and actionable data.

They [market researchers] said what we had built lived at the interseciton of quantitative and qualitative. - Andrew Konya 

Andrew Konya - Natural Conversation

Andrew wanted to know how to understand a country's worth of people in real-time, in a way that you can make the decisions based on what you learned from them in order to do what is best. Half of the problem is you must do it in a way that is engaging and people want to participate.

The result is Remesh built a platform that lets a single moderator hold a real-time natural language conversation with 100's or 1000's of people simultaneously. The platform analyzes all the language coming in from people in real-time and then identify verbatims that represent entire groups.

Quantitative Data from a Single Session

The platform also incorporates things like demographic data and behavioral data into the system so that a moderator is able to have what they know how to do best, a natural conversation. The moderators are able to pivot just as they would during IDI's or during focus groups. This whole process is happening on a statically significant scale.

If you allow the decision that based on market research to happen in...hours or days...they can now retool their entire organization.  - Andrew Konya on the benefits of Ramesh for corporations

All this means the data coming out of a session are potentially quantitative. Any research that can be done with a combination of focus groups and surveys, can be done in a single Remesh session through natural conversation.

Businesses are discovering that the results are just as potent as research that takes weeks and months to complete.

To hear more about Andrew and Remesh, including the participant's perspective, download and listen to the episode!

Quick links to connect with Andrew Konya:

Remesh

Linkedin

Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!

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Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Erik Qualman is a #1 Bestselling Author and Motivational Keynote Speaker.  His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

It's those that live like the Flintstones and the Jetsons that will get the most out of life. - Erik Qualman

Empowering the World

What excites Erik is people. That gives him energy. His whole goal in life is to empower, educate and entertain 7 billion people in 10 years. When he started this journey, there were 7 billion people in the world and he wants to reach everyone.

Erik Qualman Living in a Digital Age

Erik is currently working on a new book. It's a marriage between the digital and the offline world. Let the digital tools work for you but don't work for the tools. Don't live on your phone.

"Stop, breathe and ask yourself what is the one thing I should be doing?" - Erik Qualman

Managing Digital Tools

Erik is passionate about what he teaches and he lives by his words. He has some helpful tips to take control of your digital world.

Take a digital detox day once a week. You might use maps but try to stay off the tools.

Put parameters on email. You'll be more efficient just checking it twice a day. The biggest thing is to take a deep breath and understand it's ok if you don't get to every email. Erik does not read or respond to every email. He prioritizes and it's made him much more efficient.

Perceived Importance of Email

Most people believe they must respond to every email and don't sit back to think if the sender really needs or wants a response. Ask yourself, "do I need to send this and why is it so long?"

To hear the rest of  Erik Qualman download and listen to the episode!

Quick links to connect with Erik Qualman:

Equalman.com

Facebook

LinkedIn

Twitter

Instagram

YouTube

Socialnomics Book

Email Erik

Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!

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infinity-2.com

I’m passionate about data and I love to share, learn and help others that share my passion. If you love data as much as I do, subscribe on iTunes and don't forget to leave a rating and review!

Jane Clarke works in a coalition for the research of all the cable and broadcast television networks and the media buying agencies. They started with a handful of large advertisers but ended up working with the ANA. They want to fully represent the buy side and the sell side to solve the current data challenges.

TV Analytics Challenges - Jane Clarke

The challenges are innovating in the area of cross-media management and the second is trying to push to bring more granular measurement to television.

Granular measurement has traditionally been a handful of households that have a meter in front of the television and then the people have to push buttons. It's not ideal today.

Accounting for Those Challenges

Viewing is very fragmented and there are 100's and 100's of cable channels and it's very hard to actually get a large enough panel that can actually represent the long tail of viewing.

Census type data like SAT top box data or smart TV data are coming into the market. Jane Clarke says that the problem with these is they are not fully representative because they have a weird footprint like a sample of convenience. There are biases in those types of data.

The panels are still being used to help to calibrate all of these big data sets to make them more representative. Gradually as they become more representative we may be able to move away from panels.

To hear the rest of  Jane Clarke Television Analytics download and listen to the episode!

Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!

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infinity-2.com

I’m passionate about data and I love to share, learn and help others that share my passion. If you love data as much as I do, subscribe on iTunes and don't forget to leave a rating and review!

Ravi Parmeswar is a VP at Johnson & Johnson. He's in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods).

"The Chinese proverb 'May you live in interesting times.' we certainly are." - Ravi Parmeswar

The Changing Face of Analytics

Ravi's responsibilities take global strategic insights and analytics to drive insights from any source. It's a global responsibility across all of the consumer business at J&J.

In the last 3 years, things have changed drastically thinking about big data. It's becoming more real for CPG. When you get access to first body data the game changes significantly.

Ravi Parmeswar Personalized Analytics

Ravi thinks the way marketing is moving right now is the model of more data and more personalized data. It's better to look at the landscape of data we have right now and how to better connect and how best to use that for targeted marketing.

The traditional way for brand positioning marketing was using attitudinal segments. It was about what people feel and need but that is going away.

Behavioral segments are a lot more actionable. For instance, you'll have data of what a person bought, if he bought mine or a competitors product, what else he buys, what are his media habits and what his digital habits are. With this information, you can target your market more accurately.

To hear what Ravi has to say about working in teams using the left and right side of the brain, download and listen to Ravi Parmeswar Winning the CPG Analytics Race!

Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!

LinkedIn

Twitter

infinity-2.com

I’m passionate about data and I love to share, learn and help others that share my passion. If you love data as much as I do, subscribe on iTunes and don't forget to leave a rating and review!

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geolocation to every aspect of how we work and live. This includes DATA. Welcome to the Data Gurus Podcast with Sima Vasa...our mission is to bring you a real-life perspective on what’s happening in the industry and how successful companies and individuals in this niche navigate through the sea of change.

“Encouraging you to Be Bold, Be Brave and Be Fearless - Let’s navigate the Data Ecosystem together.” - Purpose of the Data Gurus Podcast with Sima Vasa

About The Data Gurus Podcast with Sima Vasa

A little about me, I am not only the host of the Data Gurus Podcast with over 20 years of market research experience but I also bring a unique perspective from my experience as a market research supplier, client and an entrepreneur.

Some of my positions include President, NPD Techworld and Senior Program Manager and International Business Machines (IBM).  On the entrepreneurial front, I’m the co-founder of Paradigm Sample, a data collection company and Infinity Squared Ventures, an advisory accelerator.

I’m a frequent speaker at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA).  I also contribute frequently to industry blogs and publications.

Let’s Share this Journey Together!

The excitement is building as I’m set to begin the Data Gurus Podcast with Sima Vasa journey!

I love to hear from my listeners with input, questions and suggestions. You can find me at the links below!

LinkedIn

Twitter

infinity-2.com

I’m passionate about data and I love to share, learn and help others that share my passion. If you love data as much as I do, subscribe on iTunes and don't forget to leave a rating and review!