In this episode, Greg Vandermade and Scott Rosenberg discuss the evolving role of data in athletic departments, particularly for athletic directors. They explore how data from ticket sales, streaming platforms, and social media can inform decisions, enhance fan engagement, and improve overall program performance. The conversation emphasizes the importance of balancing data-driven insights with instinct and experience, while also addressing common pitfalls in data usage and the emerging tools that can aid in data collection and analysis.