DigiMarCon Podcast

Data is Delicious: Why Everyone Needs to be Thinking About Data Ammon Fife, Bonneville Communications


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Ammon Fife is the Group director of data science and analytics at Bonneville Communications. He has worked on social and digital campaigns in the Consumer (Hersheys, General Mills), Hi-tech (Intel, HP, Rackspace), Pharma (Pfizer, Sanofi, Amgen), and Non-profit (Mormon.org, Huntsman Cancer Institute, UN Foundation.) spaces. He also bounces between teaching Social Media Analytics and Micro-Economics at LDS Business College and BYU-Idaho.

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