A conversation with Ali Madad, a thought leader on the topic of innovation. Design thinking, by the sounds of it, would be a strictly creative process. Because we have access to so much data, it can be difficult to determine what kind of data do you bring into your design process? Is there a difference in how you use design thinking and data in design versus technology innovation? And how do you find the appropriate place to introduce it, without causing friction in a process that’s already producing results?

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