eSports is a booming billion dollar industry. With internet technology improving every day and access to high speed internet spreading to all reaches of the globe, eSports are a hub of focus for brands wanting to leverage this actively growing market. With the constraints of reality lifted, it’s up to the most creative, innovative companies to define what this new customer engagement frontier looks like. To get a grip on the dynamics of the situation, we talk to Mike Lee, a top eSports agent at UTA with an eye for strategy and a front row seat in this exciting arena.
Be sure to follow Mike on Twitter and LinkedIn.
To hear more about how UTA is evolving the eSports industry, connect with them @UnitedTalent on Twitter, LinkedIn, and Instagram, or catch them at Home.
Written, hosted, and produced by Kenzie Haynes.
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