It's Worth Doing Right

A conversation with Trevor Guthrie, Founder of Giant Spoon,  the marketing agency behind the SXSW GoT activation, what does it take to pull off a high profile, large-scale activation? More broadly,  what are the core components of experiential marketing? We find out when we go behind the scenes in the creation of a entirely new world. 

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A conversation with Bryce Phillips, CEO & Founder of evo, an action sports retailer, on creating an intentional connection in a brand. Creating a multi-touch market strategy requires innovative thinking. As the the retail industry shifts in the era of Amazon, there are far more considerations than online vs physical, and, arguably, a niche for experience-led retail. Perhaps Amazon has created new opportunities for today’s retailers than originally thought? Bryce thinks so. 

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A conversation with the attendees of SXSW activations. Kenzie hits the streets to find out what do consumers think of brand activations? How do these engagements change their perception of the brand? And do they make a lasting impression? She covers Game of Thrones, Amazon’s Good Omens, Sony WOW Studio, and Real Self Beauty Bar.

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A conversation with Matt Calkins, Design Principal & Creative Director at IBM Events & Experiences on how to design immersive, branded experiences. Physical brand experiences should be compelling to participants and work support a brand’s strategy in context of B2B, B2C, and internal employee experiences. But, what principles apply across the spectrum of brand expression? How might the unique qualities or considerations for each be applied to strengthen the other? We find out on Episode 1, Season 3 of It’s Worth Doing Right. 

 

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A conversation with Leah Hacker, Producer of IWDR and Head of Research at Accomplice, on one of our favorite topics: innovation and company culture. We go through the audio that was left on the cutting room floor and discuss how a company innovates and how does an organization’s culture influence innovation. Welcome to IWDR: The Mixtape Edition.

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It’s that time again, as we wrap up Season 2, to think about our lessons learned. This season, we ventured into the world of the connected consumer — how do we reach them? What should we be paying attention to?

A big thanks to our guests – we had such fun chatting with you! Thank you to our listeners. Please reach out and tell us what you think. And to our amazing team that makes this happen week after week: cheers!

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A conversation with Kate Heddleston, founder of Opsolutely and an outspoken advocate of diversity in tech, on a topic that is both timely and close to our hearts. There has been a recent resurgence of the conversation about diversity and equality within organizations. As this topic rises into the public consciousness, we find that there are some very real business implications to this topic. 

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A conversation with Christina Janzer, Head of Research at Slack. Enterprise products are especially complex when it comes to the full user experience, and the market for these enterprise tools is often filled with functional products that may get the job done, but do so at the expense of ease and beauty. In order to envision a new kind of enterprise tool, you need a carefully built research team with a broad set of capabilities. So what does that research team look like? What kind of skill sets should you be looking for? How do you apply research to product development? 

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A conversation with Tim Lyons, Chief Marketing Officer of QSR International, based out of Melbourne Australia on the human side of big data. As humans living and working in the digital age, we produce massive quantities of data every day. Data is being applied to products and solutions used by humans, so it stands to reason that it should be informed by human perspective. But human insight on the big data scale is often unstructured and unpredictable, making it difficult to capture and hard to analyze. So what’s a company, or city for that matter, to do? 

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