It's Worth Doing Right

It's Worth Doing Right

By AccompliceBusinessTechnologyArtsDesign
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It's Worth Doing Right episodes

  • Customer-Centric Arms Race
    A conversation with Jason Hreha, Head of Product, Behavioral Sciences at Walmart and author (find his work here: The Behavioral Scientist), discussing the business application of human behavior principles. New digital channels or spaces where channels begin to overlap one another, like digital and in-store, impact human interaction and behavior in ways we’ve not considered before. Can what seems like strictly an academic study help to guide us in creating meaning and value in the products and experiences we design? 
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    13 min
  • No Shirtless Mirror Selfies
    A conversation with Bumble’s Chief Operating Officer, Sarah Jones Simmer, on creating a product that builds community with a brand that has a voice and a culture. Engagement in digital spaces is a key part of business strategy, playing a role in everything from product validation to entire business models. But in order to have customer engagement, you have to build a space where people actually want to be. So what does this look like in action? We find out. 
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    20 min
  • Innovation is Not Invention
    A conversation with Whurley, innovator and thought leader on emerging tech. In this episode, we explore the topic of sustainable innovation in business. While there are many potential applications for quantum computing, the conversation wouldn’t be complete without addressing the ways in which we incorporate these innovative ideas into the foundations of our organizations.
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    17 min
  • F*ck it, Ship It
    A conversation with Luke Chatelain, the VP of Innovation at West Elm, about innovation in the consumer experience. Within the current retail marketplace, connected consumers have reshaped the landscape so fundamentally that brands that were strictly brick and mortar are now entering into the digital realm. How can brands extend their shopping experience into digital in a way that resonates with their loyal customer base? We discuss the art of striking a balance in the curation of experience. 
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    26 min
  • Season 1: That’s A Wrap
    It’s been fun. It’s been real. It’s been real fun. Huge thanks to our incredible guests, Olivia Hayes, our host Leah Hacker, our producer Arun Venkatesh, our audio editor, and the many, many hands that made Season 1 a reality. We’ve had a ton of fun this season, and look forward to season 2. See you in February 2018. And remember, if you’re going to do something, it’s worth doing right.
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    3 min
  • Data Isn’t a Silver Bullet
    A conversation with Ali Madad, a thought leader on the topic of innovation. Design thinking, by the sounds of it, would be a strictly creative process. Because we have access to so much data, it can be difficult to determine what kind of data do you bring into your design process? Is there a difference in how you use design thinking and data in design versus technology innovation? And how do you find the appropriate place to introduce it, without causing friction in a process that’s already producing results?
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    15 min
  • No One Cares As Much As You Do
    A conversation with Merci Grace, former Director of Product focused on Growth at Slack, on how user experience impacts conversions and user growth. This may be a concept that makes logical sense but rarely discussed in actionable terms. We wanted to investigate the finer points with someone who has experience with a specific mandate to grow a user base.
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    21 min
  • Differentiation is Not “Cool Stuff”
    Today, we’re going to talk with Matthew Blakstad about the meaning behind a sometimes buzzy marketing term: differentiation. We’ve heard it used over and over again to describe those fundamental attributes that make an organization unique, but we don’t often talk about what it means to achieve differentiation. How do you quantify that? How do you make sure what you think are your key differentiators actually are, rather than just some wishful thinking on the part of your C-suite?
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    16 min
  • Get the People Right: Results Will Follow (with Jason Williford)

    Today we speak with Jason Williford from Culture Index, a tool established by Gary Walstrom. If you’ve ever worked at an organization where people with different mindsets have to cooperate, you’ve probably spent some time thinking about what motivates people. It can be difficult to develop a culture that understands the motivation of both creative and analytical minds. Is it an operational challenge or a philosophical one? And, in business, why is it important to take on something that can seem to some just a matter of personalities?

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    21 min
  • You Can’t Test Taste (with Steven Gianakouros)

    A conversation with Steven Gianakouros, a Design Manager on the Product Creative Team at Netflix, Los Angeles, on the term “data” and a specific metric – engagement. Engagement is often used to describe a whole group of behaviors, but what does it actually look like to measure engagement and try and incorporate those insights into both the design process, and the visual designs themselves? 

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    18 min

About It's Worth Doing Right

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A podcast series by Accomplice featuring a collection of conversations about the creative side of strategy.