Today, we’re going to talk with Matthew Blakstad about the meaning behind a sometimes buzzy marketing term: differentiation. We’ve heard it used over and over again to describe those fundamental attributes that make an organization unique, but we don’t often talk about what it means to achieve differentiation. How do you quantify that? How do you make sure what you think are your key differentiators actually are, rather than just some wishful thinking on the part of your C-suite?

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