A conversation with Martha Cotton, exploring the role of data in the design thinking process. We wanted to dig in and uncover that higher purpose – how can data help us make sure we connect with the right audience? What kind of data do designers need during their creative process, and why do we still carry around old limiting beliefs about the place of data?

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The post Beware the True, But Useless (with Martha Cotton) appeared first on It's Worth Doing Right.

A conversation with Martha Cotton, exploring the role of data in the design thinking process. We wanted to dig in and uncover that higher purpose – how can data help us make sure we connect with the right audience? What kind of data do designers need during their creative process, and why do we still carry around old limiting beliefs about the place of data?

The post Beware the True but Useless (w Martha Cotton) appeared first on It's Worth Doing Right.

Introducing It’s Worth Doing Right podcast. Where we explore what happens when we infuse data into the creative process and what happens when we ignore it. Season 1 coming in Sept. 2017.