A conversation with Tim Lyons, Chief Marketing Officer of QSR International, based out of Melbourne Australia on the human side of big data. As humans living and working in the digital age, we produce massive quantities of data every day. Data is being applied to products and solutions used by humans, so it stands to reason that it should be informed by human perspective. But human insight on the big data scale is often unstructured and unpredictable, making it difficult to capture and hard to analyze. So what’s a company, or city for that matter, to do? 

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