After a course-altering realization that the consumer segment with the most influence and buying power in America was largely underestimated by and underrepresented in advertising, Kat Gordon pivoted her focus from a successful career in advertising to a successful career diversifying advertising. Since starting the 3% Conference in 2012, she’s branched those efforts into a multi-layered approach aptly dubbed the 3% Movement. Kat and I discuss her work with the 3% Movement, how intersectional diversity impacts the bottom line, and why success in one problem space shifts the vista to another.

To hear more from Kat, find her on:Twitter: @katgordon Instagram: @katch_phrases and @3percentconfFacebook: Kat Gordon and 3 Percent Conference

Written, produced, and hosted by Kenzie Haynes.

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