GDMS Marketing Podcast

Data Management with Brian Seigla

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In the 25th live broadcast episode of the GDMS Podcast, we discuss Data Management with our guest-host Brian Seigla.

We also discuss the following:

  • Geico’s “Scoop There It Is” commercial and how it hits the millennial audience
  • How Insurance isn’t a fun topic to market, but the major brands find fun ways to generate brand awareness
  • Marketing Minute with Matt on Interactive Content

    • Get your free SEO and Website Audit by clicking here.

    In our in-depth interview with Brian Seigla, we discuss the following:

    • What Brian’s responsibilities are as a data management specialist
    • How he got involved in data management after studying history and social studies as an undergraduate
    • What attracted Brain to the data management field
    • The data projects he is currently working on
    • What types of data he collects and what he specifically looks at
    • Whether he analyzes the collected data do you analyze or does someone else analyze the data
    • Has Brian discovered any interesting correlations in the data he looks at
    • How much data does he collect and really look at compared to the amount of data that isn’t looked at
    • What will  AI be able to do in general when it comes to data management
    • Where Brian sees AI eventually taking the world in the next decade
    • We also discuss the ethics of data mining and creating algorithms and the good and bad that go along with that
      • ...more
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      GDMS Marketing PodcastBy Grassroots Digital Marketing Studio
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