Data Matters

Data is important. Crucial. Critical. We know that. But why? Data doesn’t sit on the balance sheet so what makes it so important? Are we just collecting data because we believe there’s value to it, or is there actual tangible value we can extract – if so, what is that? And how can it be used? In this podcast we look at what makes data so important; what you should be thinking when collecting and managing it; and who is the main benefactor of the information you gather.

How do you develop a data project business case your board will sign off? You put the business case to one side. And instead, focus on answering a set of questions that will steer your argument towards RoI. Once you’ve asked, then answered, these questions, you will know whether you have a winning case to build. A case that helps your business leaders see the value of your data project. In this podcast, you will learn what questions to ask BEFORE building a compelling business case.

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