In this episode of Data and Opinions, we discover how research and insights can help brands stand out from the crowd with Lucy Nast, the founder and art director of LKN Creative.

With more than a decade of experience working with leading technology businesses like Citrix, Qualcomm, Vodafone, and Visa, Lucy shares her journey as a graphic designer and art director, providing valuable insights for those considering a similar career path.

Together, we discuss how data can help inform the creative design process, including the art and science of balancing business goals with customer needs and competing brands. And Lucy shares her thoughts on the essential elements of a strong visual brand identity, ensuring consistency across an ever-growing ecosystem of digital platforms and customer touchpoints.

We also explore how graphic design is evolving in the wake of AI, what impact the technology is having on traditional design skills, and how to use AI design tools without losing the human touch.

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In this episode of Data and Opinions, we dive into the fast-changing world of AI in PR and marketing with Paul Stollery, co-founder of Hard Numbers and self-professed AI enthusiast.

We kick off with the big question: Will AI take all our jobs, destroy the world, and bring an end to humanity itself? From there, we explore how Paul currently uses AI in his work, including what has worked well (and not so well) in his experience.

Paul shares how AI helps boost creativity, with real-world examples and client reactions to AI.

We also discuss how AI is reshaping the agency/client relationship, why ChatGPT5 could potentially be a breakthrough moment for Gen AI in PR and Marketing, and the ethical issues posed by AI. 

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In this episode of Data and Opinions we examine the critical role data can play in unifying Sales, Marketing, and Customer Success teams with Charlie Cowan, the author of “The Revenue Operations Playbook” and “How to Sell Tech”, and founder of RevOpsCharlie.

We get to grips with what RevOps is and why it’s becoming a crucial consideration for businesses today. And Charlie shares his insights on identifying misalignment among teams, common reasons for this, and how data can facilitate better alignment.

We also discuss why businesses must move away from the Marina Bay Model of siloed go-to-market teams that only communicate through senior leaders at the top rather the collaborating directly with adjacent teams, and how aligning on KPIs and business data can help to drive this revolution.

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In the first episode of Data and Opinions we explore the groundbreaking work of Phil Worrall, a pioneering data insight and performance analyst who has made significant contributions to the Football Association and England's football squads.

We hear how Phil and his team used data to revolutionise performance on the football field, transforming insights into actionable strategies that have propelled the Lions and Lionesses to new heights.

And we discuss the challenge of making complex data understandable and actionable for non-data audiences, and overcoming resistance to data within organisations.

We also touch on the broader implications of Phil's work, exploring how data-driven decision-making principles in sports can be applied by marketing leaders in the world of business. 

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