In this episode of Data Planet, host Emma Davis interviews Caitlin Cassady, Vice President of Marketing at Beyond.

They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance.

Caitlin breaks down how Beyond turns complex signals like comp set performance, guest search behavior, and seasonal demand trends into actionable recommendations that help hosts maximize revenue without being overwhelmed by dashboards full of raw data. She also dives into how AI and machine learning are increasingly used to surface the “right” insights at the right time, enabling customers to shift from manual optimization to intelligent automation.

Caitlin also explains how Beyond tailors messaging for different customer types—from individual hosts to large property managers—while also experimenting with AI-driven personalization to refine campaigns in real time.

The discussion further highlights the balance between automation and human decision-making, emphasizing the importance of keeping critical thinking intact while removing repetitive operational work. Together, they unpack how data, AI, and lifecycle insights are reshaping both product experience and modern growth marketing strategy in the travel and hospitality tech space.

Beyond website: https://www.beyondpricing.com

In this episode of Data Planet, host Emma Davis interviews Robin Bowling, fractional CMO and CRO and author of Clarity Curve, an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks.

Robin shares how most teams don’t struggle due to lack of talent, but due to misaligned priorities and constant shifts in direction that create confusion disguised as productivity. She breaks down the leadership principle that clarity drives momentum, explaining how simplifying expectations and reducing over-management allows teams to execute faster and with greater ownership.

The conversation also dives into culture as a behavioral system shaped by leaders under pressure, where consistency, accountability, and recognition define how teams operate day to day. Robin further discusses the importance of empowering leaders to develop others rather than control output, alongside a deeper reflection on purpose, integrity, and the long-term impact of values-driven leadership.

In this episode of Data Planet, host Emma Davis interviews Sav Khetan, Vice President Product Marketing, and Meghan Whinery, VP of Growth Marketing at Tealium.

Together, they explore how product marketing and growth marketing teams collaborate to drive enterprise pipeline growth, customer engagement, and long-term retention in today’s rapidly evolving AI-driven landscape.

The conversation dives into how Tealium aligns messaging, data strategy, and campaign execution across complex enterprise sales cycles while balancing brand awareness, pipeline acceleration, and customer expansion.

Sav and Meghan share practical insights into measuring marketing effectiveness beyond vanity metrics, adapting strategies in uncertain market conditions, and navigating executive alignment during a time of rapid AI adoption and changing customer expectations. They also discuss the importance of experimentation, cross-functional collaboration, and maintaining agility in modern B2B SaaS marketing, while emphasizing why there is no “silver bullet” strategy for growth.

Tealium website: https://tealium.com

In this episode of Data Planet, host Emma Davis interviews Brenna McNally, Director of Marketing of Craftable. They explore the growing reality of AI superusers, the emotional toll of managing agentic AI workflows, and how high-performing professionals are navigating burnout in an always-on productivity culture.

Brenna shares her firsthand experience using AI-driven systems to scale marketing operations while balancing the constant micro-decisions, quality assurance demands, and mental fatigue that come with orchestrating multiple AI tools at once. The conversation dives into the hidden costs of AI adoption, including unrealistic productivity expectations, the psychological impact on overachievers, and the importance of building intentional rest and recovery protocols to sustain creative performance.

Brenna also explains how Craftable is helping restaurants and hospitality operators streamline purchasing, inventory, and back-office operations through AI-powered insights, enabling teams to spend less time managing spreadsheets and more time focused on guest experiences and operational efficiency.

Craftable website: https://craftable.com

In this episode of Data Planet, host Emma Davis interviews Jack Markham, Chief Marketing Officer of Inside Real Estate. Jack shares how his transition from Executive Vice President of Strategic Growth to CMO has shaped a revenue-first approach to marketing leadership, creating stronger alignment between sales, marketing, and customer success.

Jack also discusses the complexity of serving multiple audiences within the real estate ecosystem—from enterprise brokerages and large teams to individual agents and consumers—and how Inside Real Estate helps organizations scale through its BoldTrail platform.

Listeners will gain insights into connecting marketing metrics to business results, driving product adoption at scale, empowering high-performing teams through cross-functional collaboration, and leveraging technology to unlock growth for brokerages looking to expand market share. The episode offers valuable lessons for growth leaders, marketers, and revenue operators seeking to build more accountable, data-driven organizations.

Inside Real Estate website: https://insiderealestate.com

In this episode of Data Planet, host Emma Davis interviews Bilal Ahmed Khan, Senior Director of Inbound Marketing at Software Finder. They explore how SaaS companies can improve software discovery, lead generation, and marketplace visibility in an increasingly AI-driven landscape.

Bilal shares how Software Finder differentiates itself from legacy review platforms through personalized software recommendations, human-centered consultations, and tailored growth models for SaaS vendors.

Bilal also explains why human guidance still matters in high-stakes software purchasing decisions, how Software Finder helps startups accelerate discoverability and rankings, and why modern SaaS companies need more than just directory listings to compete effectively.

Software Finder website: https://softwarefinder.com

In this episode of Data Planet, host Emma Davis interviews Richard (Rick) Weithas, former product marketing leader at NAVEX.

They discuss the evolving role of product marketing in private equity-backed SaaS companies, including how product marketers drive pipeline growth, align sales and marketing teams, and balance short-term revenue pressure with long-term market positioning.

Rick shares practical insights on improving win rates through better go-to-market alignment, reducing “close-no-decision” deals, and identifying urgency within the customer journey.

The conversation also explores the growing impact of AI on modern marketing teams, why over-automation can weaken brand differentiation, and how companies can use AI more strategically for smarter targeting, customer intelligence, and personalized engagement rather than simply producing more content.

NAVEX website: https://www.navex.com/

In this episode of Data Planet, host Emma Davis interviews Brandon Painter, Senior Director of Growth Strategy and Operations at Retrochem Inc. They explore how Retrochem is structured as a diversified consortium of service-driven divisions and why this multi-pillar model supports sustainable business growth across different market segments. Brandon breaks down the critical prerequisites for successful paid digital marketing, emphasizing that companies must first establish proven product-market fit, build conversion-ready digital experiences, and implement clean sales and marketing data infrastructure before investing in paid channels. The conversation also dives into the role of brand strategy as the foundation for scalable growth, including how clearly defining who the company is, who it serves, and how it shows up across channels directly impacts marketing efficiency, segmentation, and overall campaign performance. Together, they unpack why premature paid media investment often leads to wasted spend and how operational readiness and strategic clarity determine whether marketing becomes a growth accelerator or a costly liability.

Retrochem Inc website: http://www.retrochem.com

In this episode of Data Planet, host Emma Davis interviews Rob Stanley, Senior Director of Growth Marketing at Miva. They explore how modern growth teams are building scalable, measurable systems that blend field marketing, AI-driven research, and tight sales alignment to drive real pipeline impact.

Rob shares how Miva supports high-growth B2B and D2C ecommerce brands at scale, and how his role focuses on testing unconventional but high-impact growth strategies such as trade shows, direct outreach, and consistent offline channels like postcards—while ensuring every initiative is tied to measurable outcomes through landing pages, scheduled follow-ups, and structured tracking.

The conversation also dives into how AI is reshaping marketing workflows, from accelerating research and prospecting to improving campaign execution, while emphasizing the importance of human validation and relationship-building in complex B2B sales cycles.

Miva website: https://www.miva.com

In this episode of Data Planet, host Emma Davis interviews Heather Adams, Principal Strategist of Catalyst GTM.

The conversation explores how modern B2B organizations can eliminate friction between sales and marketing by aligning teams around shared revenue goals, pipeline accountability, and data-driven collaboration.

Heather breaks down the evolution from traditional MQL-focused marketing to integrated go-to-market systems built on revenue impact, ABM execution, and buyer group engagement. She also shares practical frameworks for defining ideal customer profiles, creating messaging that resonates with enterprise buyers, and building fast feedback loops between SDRs, sales teams, and marketing leaders to improve conversion and pipeline performance.