In this episode, we sit down with Michael Filletti, Co-Founder of Routy, to discuss how data is changing the game for affiliates and operators in iGaming. From building a useful data stack to overcoming tracking challenges, we explore the balance between personalization and privacy, why the industry lags behind retail in BI & AI adoption, and how becoming data-driven can protect both sides from unethical practices. Plus, Michael shares surprising insights revealed through data and the essential skills affiliates will need in the years ahead.

In this episode, we sit down with Tom Schreurs from Better Collective to explore how data, media, and sales strategies are driving the growth of the iGaming industry. Better Collective reaches millions of sports fans every month, but how do you turn that passion into meaningful business opportunities?  Key topics we cover:

• What makes partnerships with operators truly successful today
• The most important metrics to evaluate campaign and channel performance
• How to use media data and betting behavior to match the right product with the right user
• The role of local preferences, regulations, and market differences in scaling strategy
• Balancing editorial credibility with commercial goals in content-driven acquisition
• The power (and limits) of personalization in media monetization
• Untapped opportunities between sports media and betting platforms

Join us for a deep dive into how sports fans become players - and how commercial, editorial, and product teams can work together to unlock the next wave of iGaming growth.

In this episode, we dive deep into the world of paid advertising and affiliate marketing within the iGaming industry. Our guest shares hands-on insights into what it takes to run successful performance marketing campaigns, with a strong focus on link tracking, postbacks, and data-driven decision-making. 
 What you'll learn:

• What link tracking is and why it’s essential for performance marketing
• How advanced tracking methods improve transparency and campaign accuracy
• Using tracking data to identify top-performing channels and optimize results
• A practical breakdown of postbacks: how they work and why they matter
• The role of postbacks in attribution accuracy and fraud prevention
• How postback data builds trust between advertisers, affiliates, and networks
• Key metrics that drive successful iGaming campaigns
• The impact of privacy laws on tracking and attribution

We also explore the differences between grey and regulated markets, the unique challenges and opportunities of each, and what’s currently missing in the affiliate marketing ecosystem - from tools to industry knowledge. Finally, we look ahead to the future of affiliate marketing as it becomes increasingly integrated with Business Intelligence and real-time analytics.

In this episode, we dive deep into the world of modern casino game delivery - from idea to player. Our guest shares insights from inside the industry, covering how data drives decisions, strategies, and adaptations at every stage of the process.  What you’ll learn in this episode:

• The biggest challenges in selling casino games and how to overcome them
• Effective ways to showcase games and convince operators
• The importance of selling points and choosing the right jurisdictions
• How studios approach special features and market-specific customization
• First-hand experience entering the Brazilian market
• The role of influencer marketing and celebrity endorsements in the gaming space
• Strategies for maintaining a game’s popularity long after launch
• How data shapes modern game development and delivery
• A glimpse into the future of casino game design

Subscribe for more industry interviews and behind-the-scenes stories.

In this episode, we sit down with Brendon Spiteri, to explore the real drivers behind successful partnerships in affiliate marketing - especially in the ever-evolving iGaming industry.
With years of experience on both the operator and affiliate sides, Brendon shares how data, transparency, and long-term strategy intersect to create impactful and profitable collaborations.

In this episode, we discuss:
– What truly defines a successful operator - affiliate partnership
– The role of data in driving decisions, optimizing performance, and challenging assumptions
– Key KPIs and metrics that matter most when evaluating affiliate relationships
– The biggest bottlenecks and inefficiencies in today’s affiliate space
– Aligning short-term performance with long-term strategic goals

Can ethics and iGaming truly coexist? In this thought-provoking episode, we’re joined by Dr. Andreas Ditsche - experienced business leader, advisor, and advocate for ethical standards in the gaming space - to unpack the complex relationship between online gambling, public perception, and social responsibility.
We explore:
- How ethics can (and must) exist within the iGaming industry
- Why the sector still struggles with its reputation – and whether that’s fair
- Regional and cultural differences in attitudes toward gambling
- Ethical challenges facing operators, affiliates, and other players in the space
- How transparency, data, and player insights can drive real change
- What it really takes to make responsible gaming more than just a buzzword

This is the second part of our conversation about Insight Assistant, where we talk with Kasia about one of the biggest misconceptions around AI assistants - that LLMs can solve everything, and should be used everywhere just because they’re popular. We break down when they truly add value, and when traditional solutions like scripts or frameworks still make more sense. We also discuss what really powers AI assistants behind the scenes, the difference between LLM engines, data security concerns, and what’s next for the product. Plus, we answer the big question: will AI assistants replace BI teams?
Spoiler: they won’t. But they will make their work way faster.

Insight Assistant: Applying AI the Astral Forest Way -Part 1

 In this first part of the episode, we take you behind the scenes of how the Insight Assistant was born - a tool designed to change the way the iGaming industry works with data. Our guest, Katarzyna Kosyl, is responsible for the technical architecture and logical structure of the solution. She shares the story of how the idea emerged, why existing tools just weren’t enough, and how Astral Forest decided to do things differently - drawing on lessons from other industries and creating something truly tailored to the needs of operators, game studios, and data teams in online casinos, sportsbooks, lotteries, and social casinos. You’ll hear about early prototypes (including a first rollout at a Swiss casino), the challenges of working with local AI models, and how switching to cloud-based large language models made all the difference. This is an episode about experimentation, iteration, and building an assistant that actually understands - not guesses. A tool that supports real decision-making, handles data responsibly, and avoids hallucinations with smart architecture, clean knowledge bases, and carefully designed prompts.

In this episode, we delve into the world of affiliate marketing within the iGaming industry with expert Clemence Dujardin. Discover what sets iGaming affiliate marketing apart and the cooperation process between operators and affiliates. We explore essential tools, key skills for success, and best practices for building lasting partnerships. Clemence also shares insights on engaging content, the potential of social media channels, and the impact of technological innovations like AI. Finally, we discuss the crucial role of data analytics and how to measure ROI in this dynamic field. Tune in to gain valuable knowledge from an industry insider!

In this episode, we sit down with Dragos Pichiu to explore the world of iGaming - where data, passion, and player expectations collide. Together with host Stan, we dive into what truly motivates players: Is it just about winning, or is there more beneath the surface? Dragos shares his industry insights on empathy, responsible gaming, and where entertainment crosses into risk. Stan also raises key questions: Can data alone reveal player motivations, or is human intuition still essential? And how can the industry balance analytics with a personal touch? If you’re curious about the future of iGaming, don’t miss this conversation!