There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data-driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.

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