GDMS Marketing Podcast

Data Security with Kathleen Booth

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In the 38th episode of the GDMS Podcast, we sat down with Kathleen Booth, Chief Marketing Officer at clean.io to discuss Data Security.  We discussed everything from malware, ransomware, eCommerce Revenue Loss, and the products that clean.io use to prevent these threats.

We also discuss the following:

  • The product cleanAD by clean.io
  • The product cleanCART by clean.io
  • Why we are seeing a rise in ransomware
  • A marketing minute with Matt on what Event Marketing will look like post-pandemic

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    Our interview this week was with is Kathleen Booth, Chief Marketing Officer at clean.io.  In the interview, we discussed Data Security, Malware, Malvertising, and eCommerce Revenue Loss, as well as:

    • Kathleen discusses some of the biggest challenges she has faced working for startups?
    • How Kathleen got involved with clean.io
    • Kathleen discusses how important data security is to everyone that uses a mobile phone, tablet, or computer
    • We discuss how General Data Protection Regulation (GDPR) has changed how everyone interacts with the companies on the internet and how it gives data security back to users of the internet
    • Kathleen explains digital engagement security
    • Kathleen explains what MalvertisingWe discuss if Malvertising can be ransomware in disguise
    • We discuss the rise in Ransomware in the past couple of years
    • Kathleen explains what Ecommerce Revenue loss is
    • Kathleen discusses the biggest threat(s) is to businesses operating online
    • Kathleen discusses the cleanAD and cleanCART products, how they work, and how they protect your business and your company insurance
    • Kathleen discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
    • Kathleen tells us her favorite sports moment

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