October 31, 2023

Data Stories with Thierry Ngutegure | Strategy Sessions

53 minutes

Thierry is Bradford’s second best marketer (after your not-so-humble host!), a data expert and a product inventor.

In this episode we discuss:

The joy of a non linear path

Learning from our community

Why Bradford is bouncing

How fusing ideas, cultures and thoughts creates greatness

Launching his first product

What’s the worst that could happen

You are not your customer

Launching a peanut butter

Monetising bull semen (yes, you read that right)

Using data to tell stories

Why people are the most important part of data (not just a dashboard)

How AI can impact data collection and usage

Thierry Ngutegure

Thierry is the Head of Data Insight at SALT.agency. Overseeing SALT's data and insight product offering, which combines our renowned SEO and content proposition with a data-driven strategy - helping clients become more visible and execute their growth strategy.

The data team's wealth of experience, comprehensive understanding of data analytics, data-led PR and SEO best practices is invaluable in driving clients data-centric growth, including campaigns for the likes of Showpiece, Whiskey Investment Partners, GAME, Missguided, PrettyLittleThing, M&S, Monzo and GoCompare.

Find Thierry on LinkedIn and Instagram

Thierry’s Products

Beers can be found here, here and here.

Mothernutter peanut butter

Black Knights Tequila

Book Recommendations

Scary Smart by Mo Gawdat

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Andi Jarvis, Eximo Marketing.