Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands.

In this episode we discuss:

Dan Knowlton

Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands.

Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world.

Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/

Links

Sunny D campaign

My First Million Podcast

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Show Page

Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/

Suzanne is the Director CEE, Google Customer Solutions and a long time Googler.

In this episode we discuss:

The full episode page, including links and a transcription can be found here: https://eximomarketingstrategy.com/customer-insight-with-suzanne-claassen-strategy-sessions-podcast/

Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America.

In this episode we discuss:

Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £195 instead of the full rate of £265. See the link below for full details.

The show notes, links and transcription can be found on the Eximo Marketing website.

Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.

In this episode we discuss:

Aaron Ahuvia

Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.

He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

Recommendations

Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences!

This is the final episode in the 2024 Black History Month mini series.

In this episode we discuss:

A full transcript and show notes can be found on the ep homepage.

Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country.

This is the second episode in the 2024 Black History Month mini series.

Blessing Mutamba

Blessing is also a co-lead of the NatWest Group Global Multicultural Network which promotes inclusion and allyship for employees working within NatWest across all the offices in Europe, India, UK, USA and Asia. 

Full show notes are on the Eximo Marketing website.

This episode was recorded live at Ulster Bank as part of our mini series for Black History Month.

It features David Levin and Charmaine McConville.

In this episode we discuss:

Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility.

Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

Find all the show notes, including Allen's contact details, on the main episode page.

Dave Birss is an educator, a recovering creative director and man used to spelling his last name over the phone.

In this episode we discuss:

Recommendations

Dave Birss

Dave Birss has quickly established himself as the top AI instructor on LinkedIn Learning. His first AI course on the platform has attracted over 100,000 students and receives rave reviews daily.

Beyond teaching, Dave advises numerous companies on practical AI implementation, including leading Fortune 500 firms.

He has launched the Sensible AI Manifesto to provide organizations of all sizes with guidance on incorporating generative AI into their activities in the most effective ways.

In addition to his AI expertise, Dave is an acclaimed author, speaker, and broadcaster on the topics of innovation, creativity, and ideation. He speaks professionally at events around the world, wowing audiences with his insights and humour.

Dave has authored several bestselling books dissecting the creative process, including “How To Get To Great Ideas,” “A User Guide To The Creative Mind,” “Friction,” and “Iconic Advantage.” Find them all here. His upcoming book will focus on applied AI.

Dave has taught university courses on multiple continents, from Singapore to Santiago and New York to Newcastle.

He is an occasional broadcaster, having written, directed and presented the 6-part TV series “The Day Before Tomorrow” in the UK. Dave also wrote and presented the world’s first Virtual Reality history documentary “Secret Spaces.” And he has lent his expert commentary to news programs on the BBC and Channel 5.

With his prolific output across books, courses, speaking, advising, and broadcasting, Dave Birss has established himself as a leading global authority at the intersection of creativity, innovation, and AI.

He’s currently working on more courses, a video series, a couple of books and releases content on an almost daily basis. Find Dave on LinkedIn or at DaveBirss.com

Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.