Strategy Sessions

Aleya Harris is the spark for your spark™. With her infectious energy and profound expertise, Aleya Harris stands as a intersection of innovative storytelling and strategic thinking.

In this episode we discuss:

Recommendations

Aleya Harris

As the founder and CEO of The Evolution Collective Inc., and a seasoned former marketing executive and ex-Google Vendor Partner, Aleya brings a wealth of experience to her role as a Strategic Storytelling Consultant.

Aleya excels in guiding entrepreneurs, executives, and teams to excavate their radically authentic stories, fostering memorable connections that resonate deeply within and beyond their organizations. Her unique approach leads to significant shifts, differentiating brands in the market, repairing workplace cultures, and fulfilling a higher purpose through meaningful connections.

As a two-time Speaker of the Year award recipient, Aleya has captivated audiences with over 100 presentations and webinars, and has been featured on over 125 podcasts. Her role as the host of the award-winning Flourishing Entrepreneur Podcast further solidifies her status as a thought leader.

Aleya Harris is not just a dynamic voice in the industry; her diverse background, including her time as Stevie Wonder's private chef, adds an extraordinary layer to her narrative. Aleya's rich tapestry of experiences includes certifications as a StoryBrand Guide and NES Health Practitioner and is augmented by her presence in global platforms like Thrive Global, Authority Magazine, and the Marketing Made Simple podcast.

Aleya Harris is not merely a voice in the industry; she is a spark of innovation, inspiring leaders and teams to embrace and articulate their unique narratives. Her commitment to strategic storytelling and transformative leadership has made her an indispensable figure in the realm of business consultancy and public speaking.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

Duane runs Take Some Risks, a Toronto based agency that helps ecommerce and DTC brands grow through strategy, PPC marketing, and data.

Top 3 things in this episode:

Duane Brown

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 50+ countries around the world.

Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies.

Strategy Sessions Host - Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.

If you enjoyed the show, please give it a 5* rating.

In this episode I review Daryl’s incredible hour on the podcast. I could have featured every single word she said, but instead I focused on

• Insights being the rocket fuel of marketing

• Why diversity matters

• How to plan a marketing career (spoiler alert: it’s hard)

Links

Daryl’s episode

Dove Real Women campaign

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies.

In this episode we discuss:

Daryl Fielding

Workwise, she now combines board roles with a part time role as a charity CEO. She is a Trustee of The British Heart Foundation, The Academy of Ancient Music and Pelican Cancer Foundation and a Non Executive Director at the Association of Chartered and Certified Accountants.

She is part-time CEO of The Marketing Academy Foundation, which she co-founded, a Registered Charity enabling career starts for young adults from disadvantaged backgrounds. She has held executive director roles at Vodafone, Mondelez, Independent Newspapers and Ogilvy Advertising.

Daryl has just published “The Brand Book” a practical, no-nonsense guide to brands drawing on her personal experience and other world class examples and enjoys delivering keynote speeches on brands, marketing and diversity and inclusion.

Find Daryl on LinkedIn

Book Recommendations

Daryl’s book is The Brand Book: An insider’s guide to brand building for businesses and organisations

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website https://eximomarketingstrategy.com/signup/

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

In this episode I review Seth Godin’s podcast, through the lens of a theoretical fight between Seth and Mark Ritson!

• Tesla’s price cut – who was right?

• The power of storytelling

• Changing ourselves to change the world?

Links

Mark Ritson on Tesla 

Mark Ritson on the Strategy Sessions

David Mannheim on the Strategy Sessions

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

Seth Godin is an author, a marketer and a climate activist but most of all he’s a teacher. He’s also an incredible podcast guest.

In this episode we discuss:

Seth Godin

For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade.

He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time.

Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work.

His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It’s illustrated and shareable and provocative.

In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. It’s now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy.

He’s a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.

You can read Seth’s free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry.

Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.” 

Book Recommendations

Find Seth at seths.blog

The Master Switch: The Rise and Fall of Information Empires by Tim Wu.

All Seth’s books in one place

Other Links

Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork

Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now.

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

In this episode I review Rory’s second appearance on the Strategy Sessions. It’s a riot, as always, and covers hotels, trains and movies.

The couple of bits I picked to focus on are:

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing.

Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2.

In this episode we discuss:

• The father of behavioural economics

• What Columbo can tell us about strategy

• Why we should embrace accidents and post rationalisation

• Why the death of the creative process and insights is a problem for advertising

• The doorman fallacy

• Is performance marketing focusing on the wrong thing

• Start with the bottom of the funnel

• The importance of ‘commercial innovation’

• Premium economy and why it works

• Price v quality

• Rory’s view on cinema

• Why Britain gets trains wrong

• What parking at Heathrow tells us about customer behaviour

• Start with the consumer and work backwards

• Why the average is the enemy

Rory Sutherland

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.

It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.

Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.

Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.

Find Rory on LinkedIn or Twitter

Rory’s Other Stuff

MAD Fest

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Transport for Humans: Are We Nearly There Yet?

Chris Rock and Evolutionary Psychology

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

A review of David Mannheim's Strategy Session episode. Solo episode with Andi Jarvis.

Shot live on location in Santo Domingo (watch it on Spotify or YouTube if you can - the fact it looks like a pit lane interview from F1 is entirely accidental).

I cover the Friedman Doctrine and why brands matter to people.

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

David built and sold an agency and now runs Made With Intent, the tool that could transform ecommerce. He’s also a MASSIVE Disney fan.

In this episode we discuss:

David Mannheim

David is a big kid, a big Disney fan and a big geek. He founded User Conversion which was acquired by Brainlabs and now the author of The Person in Personalisation.

His mission is to help retailers care more for their customers by listening, being appropriate, being familiar and creating a relationship. He is doing that through his new start up, Made With Intent, a platform that helps retailers do just this by diligently understanding customer intent.

Find David on LinkedIn.

Book Recommendations

The Person in Personalisation by, erm , David Mannheim

Moneyball: The art of winning an unfair game by Michael Lewis

If you want the podcast emailed to you sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.