As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalized offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.

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