Metro Detroit and Michigan could get a boost in beer sales thanks to the Michigan Wolverines playing in the Final Four. That's according to newly released data from the Beer Institute in Washington DC.

WWJ's Dan Jenkins spoke with Andrew Heritage, Chief Economist at the Beer Institute. 

(Photo: Getty Images/Rob Carr/Staff)

Metro Detroit and Michigan could get a boost in beer sales thanks to the Michigan Wolverines playing in the Final Four. That's according to newly released data from the Beer Institute in Washington DC. WWJ's Dan Jenkins spoke with Andrew Heritage, Chief Economist at the Beer Institute. (Photo: Getty Images/Rob Carr/Staff)

Data: UM's Final Four run leads to spike in beer sales in Michigan

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Data: UM's Final Four run leads to spike in beer sales in Michigan

Data: UM's Final Four run leads to spike in beer sales in Michigan