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Data vs. Emotion: The Battle for Customer Loyalty | 🎙️Zubair Patel, Health and Glow
Learn how retail brands in India can achieve greater customer loyalty with storytelling leveraging data in this episode of Retail Reimagined with Zubair Patel, Chief Merchandising Officer — Health & Glow as he dives deep into buying & merchandising process, omnichannel experience, personalized communication, and how it shapes the overall consumer behavior. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands.
EPISODE NOTES:
00:00 - 01:02 — Introduction
01:02 - 03:55 — Zubair’s Gate to Retail: The Bandra Shoppers Stop Store
03:55 -08:36 — 2 Core Values that Data Can’t Teach You About Retail & Why?
08:36 - 13:50 — How “Storytelling” & “Cultural Differences” is a Key Factor in Engaging Retail Consumers
13:50 - 19:27 — The Evolution of Buying & Merchandising: From Visualization to Data Interpretation to AI
19:27 - 24:29 — The Nuances & Strategies of Local v/s Global Large Format & Small Retail Brands
24:29 - 32:43 — The Challenges & Opportunities of Moving Retail into Personalized Omni-Channel Digital Realms
32:43 - 41:00 — What Role Does Buying & Merchandising Play in Driving Customer Experience & Loyalty
41:00 - 46:08 — Factors Fueling the Growth of D2C in India & How Retailers can leverage the growth using Data and Personalizing?
46:08 - 51:49 — 4 Practical Trends that Will Shape Indian Retail in the Future
ABOUT THE SPEAKER:
Zubair Patel, Chief Merchandising Officer at Health & Glow, is a retail professional with extensive experience in buying and merchandising, building and scaling omnichannel businesses, digital transformation, business strategy in a leadership capacity.
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Learn how retail brands in India can achieve greater customer loyalty with storytelling leveraging data in this episode of Retail Reimagined with Zubair Patel, Chief Merchandising Officer — Health & Glow as he dives deep into buying & merchandising process, omnichannel experience, personalized communication, and how it shapes the overall consumer behavior. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands.
EPISODE NOTES:
00:00 - 01:02 — Introduction
01:02 - 03:55 — Zubair’s Gate to Retail: The Bandra Shoppers Stop Store
03:55 -08:36 — 2 Core Values that Data Can’t Teach You About Retail & Why?
08:36 - 13:50 — How “Storytelling” & “Cultural Differences” is a Key Factor in Engaging Retail Consumers
13:50 - 19:27 — The Evolution of Buying & Merchandising: From Visualization to Data Interpretation to AI
19:27 - 24:29 — The Nuances & Strategies of Local v/s Global Large Format & Small Retail Brands
24:29 - 32:43 — The Challenges & Opportunities of Moving Retail into Personalized Omni-Channel Digital Realms
32:43 - 41:00 — What Role Does Buying & Merchandising Play in Driving Customer Experience & Loyalty
41:00 - 46:08 — Factors Fueling the Growth of D2C in India & How Retailers can leverage the growth using Data and Personalizing?
46:08 - 51:49 — 4 Practical Trends that Will Shape Indian Retail in the Future
ABOUT THE SPEAKER:
Zubair Patel, Chief Merchandising Officer at Health & Glow, is a retail professional with extensive experience in buying and merchandising, building and scaling omnichannel businesses, digital transformation, business strategy in a leadership capacity.