Retail Reimagined | The Transformative Podcast

Learn how retail brands in India can achieve greater customer loyalty with storytelling leveraging data in this episode of Retail Reimagined with Zubair Patel, Chief Merchandising Officer — Health & Glow as he dives deep into buying & merchandising process, omnichannel experience, personalized communication, and how it shapes the overall consumer behavior. This 50-minute episode is filled with success stories & examples of apparel, beauty & personal care brands.

Learn how brands can drive technology in retail space to create a category niche & an exceptional customer experience in this episode of Retail Reimagined with Ankur Bhatia, CEO of Chogori India as he talks in detail about agility & benefits of experimentation in start-up retail, omnichannel marketing, and how Indian consumers have now accepted the Western trend of Sports, Hiking & Adventures. This 30-minute conversation is nothing but the epitome of finding a niche in a cluttered retail world.

Learn how technology and customer-centricity can play a crucial role in creating retention and loyalty for any retail brand in this episode of Retail Reimagined with Aparna Thyagarajan, Co-Founder & Chief Product Officer, Shobitam as she talks in detail about the AI/ML, Customization & Personalization trends that will boost retail industry in coming years. This 30-minute conversation is nothing but the epitome of finding the "gap" in the market & building a successful D2C brand from scratch.

00:00-1:38 - Introduction

1:38 - 3:32 - How technology drove the beginning of the Brand "Shobitam"

3:32 - 6:13 - Aparna's Journey of Passion For Fashion - From IT to Entrepreneurship

6:13 - 8:38 - What made Aparna realize there's a Market Potential for Indian Ethnic Wear outside India

8:38 - 10:29 - How Shobitam is democratizing Indian Sarees across the Globe with Personalization

10:29 - 16:23 - How the brand is winning Customer Experience with Non-Localization & Custom Shopping Options

16:23 - 22:58 Major factors to achieve 39% Customer Retention: Lessons From Shobitam's Technology, Community & Loyalty Program

22:59 - 27:45 The Roadmap for Going Omnichannel for Digital First Brands: 2 Trends to Keep in Mind 

ABOUT THE SPEAKER:

Learn how retailers can adapt to implement design thinking & buying behavior of customers to attain maximum return in this episode of Retail Reimagined with Shivanee Dutt, previously Myntra, Amazon, and many large-scale retailers, as she talks in detail about the best practices for creating a customer-centric approach using design and merchandising. This 40-minute conversation is no less than a walkthrough of strategies for Fashion Brands.EPISODE NOTES:
00:00 - 00:15 - Introduction
00:15 - 13:58 - Shivani's 20 years journey in Merchandise & Retail
13:58 - 18:32 - The Human Capital Centricity of Buying, Merchandising, and Design in Retail
18:32 - 25:38 - How has Technology, Digital E-Commerce & Data affected Merchandising?
25:38 - 31:58 - India v/s the US side of Retail: What are the Key Differences & Trends?
31:58 - 35:00 - Embracing Omnichannel to stay connected to the Consumers
35:00 - 39:29 - The Ongoing Debate of AI v/s Humans & its Effect on Retail
39:29 - 40:53 - Blooming era of the "Right Personalization"
40:53 - 45:44 - The Transformation of Retail & its Trends
45:44 - 48:45 Rise of Digital Storefronts & Metaverse in Fashion RetailABOUT THE SPEAKER:
Shivanee Dutt is an accomplished fashion designer and merchandiser who has held various leadership roles in both traditional and online retail. In her career spanning 2 decades, she has worked with some of the best Indian and International fashion brands like Levi’s, Spanx, Fossil, Transition Lenses, and Amazon. She was, till recently, the Director of Buying Curation at Myntra, where she led a team of trend researchers and curators focused on delivering a compelling customer experience and driving business growth.

Learn how retailers are adapting to the changing landscape of customer behavior in this episode of Retail Reimagined with Dharmendra Mehta, Business Head - E-Commerce, Lals Group, as he talks in detail about the power of customer centricity, the behavioral science behind consumer preferences, the key trends that retailers should keep in mind for future. This 30-minute conversation is no less than an insider insight from a Multi-Million Dollar Retail Brand.

In the sixth episode of Retail Reimagined, Nazif Tejani, CRM Lead at Bestseller India, shares his extensive expertise in the CRM and loyalty field, having worked with well-known brands like Bestseller, House of Anita Dongre, and Flipkart. He was instrumental in the launch of Flipkart's pioneering loyalty program, Flipkart First, in the e-commerce industry. In this 40-minute discussion, he covers a range of topics, including segmentation and data analysis, point-based loyalty programs, and customer recommendations. Tune in to gain insights into the latest trends in Data, Loyalty, and Growth.

Learn how to build a D2C business from scratch in this episode of Retail Reimagined with Arjun Vaidya, Co-Founder, V3 ventures, as he talks about in-depth consumer understanding, the science behind retention & acquisition, and 5 non-negotiable actions to take for building a successful D2C business. This 30-minute conversation is no less than a D2C masterclass for budding entrepreneurs.

The fifth episode features Jermina Menon, Founder, Knowetic.in. An entrepreneur with 25 years of experience in retail and FMCG Marketing. Her strengths are business strategy, brand marketing & digital strategy. With Knowetic.in, she helps SME entrepreneurs re-engineer their business for efficiency & offer strategic marketing solutions that deliver ROI. The 30-minute conversation flows around the importance of ‘relevant data’ in customer loyalty, how to get Leadership aligned around data, and bringing Qualitative information from Quantified Data! 

The fourth episode features Mahadevann Iyerr, Co-Founder & CEO, Insights Now. He is a business leader with nearly 3 decades of experience in enabling profitable growth for businesses, by driving strategic initiatives in CRM, Analytics, Business Innovation & Operational Excellence and leading transformational change in Omni-channel Retail, by leveraging disruptive solutions using Artificial Intelligence, Digital & CRM. The 40-minute conversation flows around retail data and how to gain insights into customer behavior and preferences. How to go about building data base and leveraging the potential of the retail data ecosystem.