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How "Desi" Brands are Changing the US Market: Lessons to win Loyalty & Retention | šļøAparna Thyagarajan, Shobitam
Learn how technology and customer-centricity can play a crucial role in creating retention and loyalty for any retail brand in this episode of Retail Reimagined with Aparna Thyagarajan, Co-Founder & Chief Product Officer, Shobitam as she talks in detail about the AI/ML, Customization & Personalization trends that will boost retail industry in coming years. This 30-minute conversation is nothing but the epitome of finding the "gap" in the market & building a successful D2C brand from scratch.
EPISODE NOTES:
00:00-1:38 - Introduction
1:38 - 3:32 - How technology drove the beginning of the Brand "Shobitam"
3:32 - 6:13 - Aparna's Journey of Passion For Fashion - From IT to Entrepreneurship
6:13 - 8:38 - What made Aparna realize there's a Market Potential for Indian Ethnic Wear outside India
8:38 - 10:29 - How Shobitam is democratizing Indian Sarees across the Globe with Personalization
10:29 - 16:23 - How the brand is winning Customer Experience with Non-Localization & Custom Shopping Options
16:23 - 22:58 Major factors to achieve 39% Customer Retention: Lessons From Shobitam's Technology, Community & Loyalty Program
22:59 - 27:45 The Roadmap for Going Omnichannel for Digital First Brands: 2 Trends to Keep in MindĀ
ABOUT THE SPEAKER:
Aparna Thyagarajan is the Co-founder & Chief Product Officer at Shobitam, one of the fastest growing D2C ethnic fashion brands, with a big bold vision to "Democratize Ethnicity Globally" and a mission-led approach to make people "Look Good, Do Good & Feel Good" Prior to founding Shobitam, she enjoyed a 7+ years career at Microsoft in both Seattle and Silicon Valley, where she developed a good understanding of E-commerce, Global Brand Building, Digital Marketing with Technology and Social Media Solutions. Building Shobitam has been a wonderful learning experience in itself, for it has taught her the importance of customer obsession, staying grounded in oneās roots, and giving back to the community.
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Learn how technology and customer-centricity can play a crucial role in creating retention and loyalty for any retail brand in this episode of Retail Reimagined with Aparna Thyagarajan, Co-Founder & Chief Product Officer, Shobitam as she talks in detail about the AI/ML, Customization & Personalization trends that will boost retail industry in coming years. This 30-minute conversation is nothing but the epitome of finding the "gap" in the market & building a successful D2C brand from scratch.
EPISODE NOTES:
00:00-1:38 - Introduction
1:38 - 3:32 - How technology drove the beginning of the Brand "Shobitam"
3:32 - 6:13 - Aparna's Journey of Passion For Fashion - From IT to Entrepreneurship
6:13 - 8:38 - What made Aparna realize there's a Market Potential for Indian Ethnic Wear outside India
8:38 - 10:29 - How Shobitam is democratizing Indian Sarees across the Globe with Personalization
10:29 - 16:23 - How the brand is winning Customer Experience with Non-Localization & Custom Shopping Options
16:23 - 22:58 Major factors to achieve 39% Customer Retention: Lessons From Shobitam's Technology, Community & Loyalty Program
22:59 - 27:45 The Roadmap for Going Omnichannel for Digital First Brands: 2 Trends to Keep in MindĀ
ABOUT THE SPEAKER:
Aparna Thyagarajan is the Co-founder & Chief Product Officer at Shobitam, one of the fastest growing D2C ethnic fashion brands, with a big bold vision to "Democratize Ethnicity Globally" and a mission-led approach to make people "Look Good, Do Good & Feel Good" Prior to founding Shobitam, she enjoyed a 7+ years career at Microsoft in both Seattle and Silicon Valley, where she developed a good understanding of E-commerce, Global Brand Building, Digital Marketing with Technology and Social Media Solutions. Building Shobitam has been a wonderful learning experience in itself, for it has taught her the importance of customer obsession, staying grounded in oneās roots, and giving back to the community.