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Data vs. marketing: Who should control the view of the customer?
The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data?
In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate.
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By Credera
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The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data?
In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate.