Technically Minded

Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What actions can pharma technology and marketing leaders take to drive to true marketing transformation, and why should they do so?

In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with experts Kevin King and Katrin Zimmermann. We explore the critical role of marketing in pharma, the cultural dynamics that influence innovation, and the importance of leveraging data to enhance patient and provider interactions. The conversation highlights the challenges and opportunities that pharmaceutical companies face in a rapidly changing digital ecosystem, emphasizing the need for a strategic approach to data and technology.

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Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have.

In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets.

We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.

The transition from traditional software models to software as a service (SaaS) has revolutionized business agility and scalability. The global market for SaaS in 2023 was $273 B, and it's only expected to increase.

While SaaS tools provide an incredible service for modern organizations, they can also be an incredible security risk, if not vetted, established, and maintained correctly. For a number of reasons that we unpack on this episode, SaaS solutions have become a top target of cyber attacks.

Two Credera experts, Zach Vinduska, Chief Information Security Officer, and Dustin Talk, Principal Architect, define what actually is SaaS, share the top security issues related to SaaS, and provide suggestions for business leaders to address these security issues and navigate the risk-reward balance of SaaS solutions.  

Credera has experienced immense growth in the DE&I space in the past decade. Through this journey, we've developed a maturity model to measure and scale our DE&I initiatives. DE&I drives employee engagement and better business outcomes, so being able to assess and measure your DE&I growth is vital.

On this podcast, we're sharing Credera's history towards DE&I maturity, what's unique to Credera's DE&I maturity model, and how we've used this model to help clients and ourselves along the DE&I journey.

Show outline:

In our present energy environment, we're witnessing a significant shift from conventional fossil fuels to renewable sources—changes significantly driven by data. Even though green technology has been around for some time, it's only recently reached cost equilibrium. Furthermore, with digital connectivity, we're now able to adjust to changing weather conditions impacting supply and demand in real-time. 

So, the question becomes: how can forward-thinking energy organizations leverage these advancements? How can they embrace the opportunities ushered in by the '3 D's—decentralization, decarbonization, and digitalization—and apply these at scale?   

With the appropriate tools and technology accessible, we believe these transformations offer more than challenges; they bring significant opportunities for innovation and growth. 

Hear three Credera energy experts (Benjamin Gilbert, Managing Director based in London, Aaron Grotzinger, Partner based in Houston, and Mike Duffy, Principal Architect based in Houston) discuss this topic in greater depth.

Show outline:

At the beginning of 2022, Credera established a Shadow Board in the UK–an initiative sponsored by Credera’s Global Consulting CEO, Chris Dean. The primary objective of the Shadow Board is to provide insight, feedback, and ideas to senior decision-makers in the business to drive a better future for all at Credera. 

In this episode, Shadow Board members Brenda Bernard and Anu Bose sit down with Chris Dean and Helen Kilvington–two of Credera’s UK Board members. The group delve into why the decision was made to set up a Shadow Board, the impact it has on Credera’s culture, and how other organizations who are considering forming a Shadow Board can get started.

*Note: Since the recording of this episode, Chris Dean's title changed to Credera’s Global Consulting CEO.

As organizations are making the shift towards agile ways of working, more traditional program management methods have gradually lost their shine. How can organizations enable modern program management practices and how has this evolved over time?  

In this episode of our Technically Minded podcast, host Emily Crawford is joined by Nigel Hughes and Sam Squires–two of the innovative minds behind Credera’s newly coined ‘Enablement Office’. The trio explore the evolution of program management in the past decade, how we can shift the perception of program management offices from enforcers to enablers, and discuss some of the key indicators that clients should look for when determining the necessity of program management support for their projects. 

As advances in AI propels us into the future, the cybersecurity risks and opportunities associated with Generative AI demand our attention. In this episode of Credera’s Technically Minded podcast, we dissect the challenges organizations encounter as they integrate artificial intelligence into their operations and explore how companies should approach generative AI in relation to improving core cybersecurity practices. 

In this episode of our Technically Minded podcast, we explore both the potential pitfalls and groundbreaking opportunities that AI introduces to DEI efforts. From dismantling hidden biases in algorithms, to reimagining inclusive leadership in a digitized world, we discuss how organizations can truly harness the power of AI to cultivate an environment where every individual's unique voice is not only heard but celebrated. 

In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on the marketing function, examining how it will affect our strategies and interactions both now and in the future.