Technically Minded

Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a recent survey Credera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection.

For many of these marketers, this is exactly where data clean rooms should come into play.

Data clean rooms are environments where two parties can securely share and analyze data in a regulatory compliant space that doesn’t violate consumers’ privacy.

On our most recent episode of Technically Minded, we discuss the ins and outs of data clean rooms, share how they can create significant long-term business value, and give practical next steps to organizations and industries looking to maximize the potential of this important technology.

The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data? 

In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate. 

At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?

Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space.

Credera UK CTO, Marius Rubin and Credera US Partner, John Jacobs share their thoughts on what technology trends will take centre stage in 2023. We also revisit some of the predictions from our 'Tech trends and traps to avoid' podcast from 2022 to assess how correct Marius was this time last year.

Large language models have the opportunity to drive huge economic value for businesses, but also have substantial potential negative consequences. So how can technology leaders thoughtfully use large language models while avoiding major privacy and ethical issues?

Jason Goth and Vincent Yates make the case that leaders must be thoughtful about what unforeseen consequences there might be and how can we learn from past experiences.

According to the IDC, worldwide spending on the edge is expected to hit $176 billion in 2022, representing a 14.8% increase over 2021. Many organizations are headed back to placing compute close to where data is created, as many did in the era before the cloud.

Jason Goth and Vincent Yates discuss why edge computing has become an increasing priority, the primary benefits and drawbacks, and how organizations should (or should not) be using it. 

The past couple of years have seen a a dramatic shift in ways of working, with an increasing number of companies now offering flexible work-from-home arrangements. With this change, the need to evaluate and prioritise employee engagement has never been more pressing.

In this episode, Credera’s HR representatives Warsame Iman and Betsy Scatlan discuss the importance of developing and sustaining employee engagement in the workplace. Reflecting on recent years gone by, they also explain how Credera has adapted to maintain its diverse and inclusive culture in times of change.

At Credera, we always say that data outlives applications. But over the last 20 years, organizations have been generally focused on application issues opposed to data issues. Why is this? And how do we swing back to a place where data is the primary focus? Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth discuss the need for a data-first approach. 

The big tech news is that industry giant Adobe has acquired Figma for a whopping $20 billion. Credera's Chief Data Officer Vincent Yates and Chief Technology Officer Jason Goth react to the news, and discuss a few other news stories from the tech world.

In this episode, we discuss alternative career paths into coding and engineering and why a graduate degree may no longer be the 'golden ticket' needed to succeed.