Blockchain is among the top priorities of enterprises pursuing deep-tech solutions, with 74% of tech-savvy executive teams believing there's huge business potential. But is it really the next big thing, or the next overrated technology fad? 

Credera's Chief Data Officer, Vincent Yates, and Chief Technology Officer, Jason Goth, are back on Technically Minded to host a discussion with Credera's San Francisco Partner and blockchain proponent, Ben Rhodes. They're discussing what blockchain is, why there's excitement around it, and opposing opinions on if leaders should invest.

“Modern Marketing Transformation” has been a discussion of marketers for years. But as the rate of change continues to increase, what does modern marketing actually mean today, and what do leaders in the marketing space need to do to continue to transform?

In this episode, we had the privilege of hosting John Gim, Global Chief Marketing Sciences Officer at RAPP and Head of Decision Sciences at Omnicom Precision Marketing Group, Tim Sutton, Management Consultant at Credera UK, and Matt DiBona, Partner and lead of Credera’s MarTech capability at Credera US.

These three leaders discuss strategies to lean into the evolving customer experience, what issues they see CMOs facing today, and how Marketing Analytics Platforms enable true modern marketing.

Whether deliberate or unconscious, bias can affect our decisions in all areas of life, but especially in the workplace. So what can individuals do to combat it?

In this episode, we had the privilege of hosting Nickoria Johnson, Chief Diversity Officer from Credera US, Keisha Garcia, the VP Digital Foundations Programs at bp, and Emma Johnson, DE&I Lead at Credera UK. Drawing on this year’s International Women’s Day #BreaktheBias theme, these three leaders discuss their own DE&I journeys and how they are working to build diversity and inclusion into the fabric of their organizations. They also outline some of the positive actions that individuals and organizations should take to become a more inclusive leader and better ally.

New product failures are often the rule, not the exception. So why do so many new products fail to produce any meaningful return? And how can an organization know what products to build or know which innovative ideas will make their products better than the competition?

In short, have a great product manager.

In this episode, three Credera leaders discuss the value of a product manager, how the role differs from that of a project manager, and what it takes to be a successful product manager.

Leadership and culture are intrinsically linked. They affect an organisations' tangible outcomes, from retention to profit. But what are some of the key qualities that define a good leader?

In this episode, Credera leaders discuss how to embrace the fundamental aspects of leadership to help build a sustainable culture of trust and collaboration. We also discuss the impact of the 'new normal' on leadership teams, unwrapping how leaders can embrace this brave new world and continue to support their people and clients alike.

Our CTOs discuss the good, the bad, and the ugly tech trends and how to avoid tripping up when adopting the 'next big thing.'

Many consider data governance a boring topic. In reality, data governance is something that every organization should be paying close attention to.

In this episode, we explore what isn’t working when it comes to traditional data governance and a new approach to governance that shifts ownership away from people and onto machines. We also discuss some of the challenges that companies typically face when implementing these changes.

Everyone's experience of mental health is different. What may be freeing for one person may be anxiety triggering for another. What may be easy for one person is the biggest challenge that another faces. We all have our own stories to tell.

In this episode, our consultants talk about their stories and how they have responded to their mental health challenges. We hope that through telling these stories that we can help you tell your own.

Over the years, it has become increasingly apparent that organisations with a strong diversity strategy in place are more likely to yield better business outcomes. So what do we really mean when we talk about diversity in the workplace?

In this episode, we explore how embracing diversity in its different forms can help organisations to unlock real value for their customers and workforce.

Many consider the move to cloud as a destination to be reached and once there, find themselves wondering - what next? To extract the best value from it, organisations need to embrace the latest technologies that the cloud has to offer and learn to continually evolve and adapt with it.

In this episode, we explore the true meaning of cloud optimisation, why it matters, and how organisations can implement strategies for successful optimisation.