New product failures are often the rule, not the exception. So why do so many new products fail to produce any meaningful return? And how can an organization know what products to build or know which innovative ideas will make their products better than the competition?

In short, have a great product manager.

In this episode, three Credera leaders discuss the value of a product manager, how the role differs from that of a project manager, and what it takes to be a successful product manager.