Midsize architecture firms face unique threats to their longevity compared to small and large firms. Mega firms seem poised to gobble them up, and it’s hard to compete with extra large firms that offer far more services. There’s also the issue of leadership transition. Many midsize firms that started off small and haven’t given enough thought to how they’ll evolve into the future with new leaders. Without a plan, there is no future. But all is not lost. In this Best Practice episode, Kirsten Sibilia, managing principal of Dattner Architects, discusses how midsize firms can do more than just survive. They can grow with health and vitality.

Interview Takeaways

• Be proactive against threats to midsize firms
• Aspire to a variety of work
• Let go of certain tasks in order to grow
• Gauge your success with KPIs
• Use your website to show who you are
• Use your website to amplify your brand
• Approach recruitment like marketing
• Share information and communication
• Recognize marketing’s value
• Open up paths for leadership
• Create peer connections at larger firms
• Define your needs before hiring

Show Links

• Connect with Kirsten Sibilia on LinkedIn or Twitter
• Check out Dattner Architects
• Connect with George Valdes on LinkedIn or Twitter
• Connect with Chris Morgan on LinkedIn 
• Check out Monograph
• Follow Monograph on LinkedIn or Instagram
• Listen and read more about Monograph