On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships!

Key Episode Links...

https://www.linkedin.com/in/davereiseman/
https://www.goldsgym.com/