The WHY MARKETING Podcast

This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! 

However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy.  Hope you enjoy it!

This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy. 

CONNECT:

• https://twitter.com/LataneConant
• https://www.linkedin.com/in/latane-conant/

In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club.  Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them.  

He has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly expanding the team and marketing capabilities for Sky Zone, before being named Chief Marketing and Digital Officer for TITLE Boxing Clubs (a network of 170 clubs), BoxUnion (boutique boxing-based studios) and their respective digital-subscription platforms. 

This is an episode you don't want to miss!

This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. 

Key Take-a-ways from this episode:

• Understanding your customers to create the perfect Ideal Customer Profile (ICP)
• What's Broken in marketing
• The alignment between sales & marketing goals and incentives
• Challenges of making fundamental changes to your marketing strategies
• Scoring marketing across the organization
• The importance of being a well rounded marketer 
• Building a brand that drives demand 
• And so much more!

If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did!

To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

FOLLOW - SUBSCRIBE - SHARE 

www.WhyMarketingPodcast.com  

On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'.  

Key Take-a-ways from this episode:

• Importance of creating more diverse corporate boards
• Why marketers are often overlooked for corporate boards
• The power of an agile mind and being a curious thinker 
• Your career is a marathon not a sprint... be patient 
• Be aware of unintentional microaggressions in the workplace

Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

www.WhyMarketingPodcast.com  

Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).  

Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.

In this episode we discuss...

• Power of using celebrities in advertising
• Brand Love
• Consumer Centric Innovation
• How to grow a product category
• Localization
• And so much more! 

• Instagram
• Facebook 
• YouTube 
• LinkedIn 
• Website
• Twitter 

In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.  

So get ready to learn about...

• Leadership challenges/opportunities when everyone is working from home.
• Customer acquisitions and the rapidly evolving digital landscape around privacy.
• Why it's important that your brand positioning becomes your company's Northstar.
• Examples of brilliant marketing campaigns using emotional sentiment.
• What consumers are craving from brick & mortar retailers. 

Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!   

To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper

www.WhyMarketingPodcast.com  

Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network.  Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey.

Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee.

Ziebart is headquartered in Troy, MI and is the worldwide leader in appearance and protection services providing complete car care solutions with a worldwide network of over 400 licensed locations and 1,200 service centers in 34 countries.

CONNECT

• LinkedIn: /in/larisawalega
• Website: www.ziebart.com 

Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas.  Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.

So here are some of the key insights that we discussed in this episode...

• How Matt's storied marketing career in the Alcohol Beverage Industry was by chance all because he knew how to pour a perfect pint of Guinness beer!
• The importance of having a deep understanding of your target consumers and finding authentic ways to engage them.
• Matt's secret to building and leading high performing teams is based on his ability to help others discover and unlock what they're most passionate about. 
• Why he took the CMO role and what it's like to lead such an iconic and historic Texas beer brand like Shiner.
• How Shiner Beer is planning to reach a wider range and more diverse set of consumers.
• The critical impact that product innovation plays in Craft Beers and how it compares to other segments of the alcohol beverage industry. 
• What they're plans are for eCommerce and the speed in which it's grown because of  COVID.

CONNECT

• IG: @mattypechman
• FB:  @matthew Pechman
• Twitter: @kidcocktail