On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. 

Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, including product, corporate and field marketing.

Prior to joining Demandbase, Peter was CMO at Castlight Health, helping to scale the company and build the marketing team prior to their successful IPO. Peter has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, WW field marketing, and the WW Education vertical business. Peter got his start in advertising, working at agencies in New York on accounts ranging from Procter & Gamble to Compaq computers.

https://www.linkedin.com/in/peterisaacson
www.demandbase.com 

On this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.!  

During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing team continues to push the envelope when it comes to creating unique brand experiences for their customers.  

• LinkedIn: https://www.linkedin.com/in/tarynolsen/
• Instagram: https://www.instagram.com/tarynolsen/
• Mezcal el Silencio: www.silencio.com

Kim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Miller Coors, and Paul McCartney. 

Kim has been named to Forbes 30 Under 30, Advertising Age’s 40 Under 40, and Inc.’s35 Under 35 list while ZinePak was hailed as a Top 30 Startup to Watch by Entrepreneur, and dubbed an “overnight success” by Inc. Magazine. She was featured on ABC’s hit primetime show, Shark Tank, securing offers from 4 out of 5 sharks and was most recently seen on Live on FOX judging the 2019 Miss USA pageant. Kim’s contributed articles to numerous media outlets including Forbes, The Wall Street Journal, and Forbes Woman.

When not working on The Superfan Company, Kim puts her time and effort into the Andrus Family Fund, focusing on issues to advance social justice for vulnerable youth. She enjoys good music, witty banter, and commenting on life and entrepreneurship on her social channels. If you don’t interrupt her during one of her beloved Florida Gator games, she is always up for a conversation, laugh, or figuring out a master plan on how she can meet and hug one of her idols, Harrison Ford.

www.kimkaupe.com
www.thesuperfancompany.com 
www.linkedin.com/in/kimkaupe
Instagram @kimkaupe

In our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success!

https://www.linkedin.com/in/melanie-marcus-9933399/
https://surescripts.com/

How well does your business engage with its employees to create a culture that's special and unique?  Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed!

So, on this weeks episode of The WHY MARKETING Podcast we're talking with Bryan Chaney, Indeed's Head of Global Employer Brand and Talent Attraction about how they've been able to master the art of Employer Branding and the impact it's had on their amazing business! 

Twitter: @bryanchaney
Instagram: bryanchaney
LinkedIn: https://www.linkedin.com/in/talentbrand/
Facebook: https://www.facebook.com/bryanchaney

On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet!  Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts like FANBOOST and ATTACK MODE... the future of sports has arrived and it's being lead by Formula E!

Key Episode Links:
- https://www.linkedin.com/in/jeromehiquet/
- https://www.fiaformulae.com/
- Explore FANBOOST and/or ATTACK MODE

On this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships!

Key Episode Links...

https://www.linkedin.com/in/davereiseman/
https://www.goldsgym.com/

In this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experiences have made him a better overall marketer and CMO. 

Podcast Links:

https://www.linkedin.com/in/donclark3/
https://redlineathletics.com/
http://www.nfl.com/salute   

This week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance.  During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relationships that are focused on a shared vision! 

Relevant Podcast Links:

https://www.linkedin.com/in/scottgriffiths1/
https://www.farmers.com/

Brands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week.  Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands.

During our time together, we discuss why the convergence between traditional advertising and the world of entertainment is happening and why it's a great thing for everyone involved, the importance culture plays in attracting the right kinds of employees, and so much more in this fun filled episode! 

To learn more about Michael and MOCEAN, here are some links to check out...

https://www.linkedin.com/in/michaelmcintyre1/
http://moceanla.com/

Examples of Work:
Frozen 2 Trailer:  http://moceanla.com/work/av/frozen-2
Bloodshot Trailer: http://moceanla.com/work/av/bloodshot
The King's Man: http://moceanla.com/work/av/the-king-s-man