On this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet!  Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts like FANBOOST and ATTACK MODE... the future of sports has arrived and it's being lead by Formula E!

Key Episode Links:
- https://www.linkedin.com/in/jeromehiquet/
- https://www.fiaformulae.com/
- Explore FANBOOST and/or ATTACK MODE