While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "walk faster and smile less, because perception is reality". Dave took this feedback to heart and started a business based on the antithesis of this advice. 14 years later, Dave successfully sold his company, Peach, a Learning Management System. Since then, Dave and his partner, Cameron Aubuchon, built a Feedback Automation Platform called PropFuel which is taking the old concept of a survey and turning it into a sophisticated customer and employee engagement platform.