Today I have a double podcast! I take a longer look at the Magic Bands, and MyMagic+, and consider why Disney is spending this kind of money on something that has a limited return on it from Disney's point of view.
My approach was to look at in this way:
what is mymagic?
How does it work?
Rollout, costs, and questions
Patents driving it
customer relationship management
Pros and Cons
My thoughts
In the podcast, I quote from several articles. Including:
At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)
Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience
How the MagicBand and MyMagic+ Works