David Allison is founder of Valugraphics. As a human behaviour expert he blends Neuroscience, Psychology and Sociology to predict and influence the behaviour of entire target audiences. He is a very generous guy who donates his work to global humanitarian organisations like the Environmental Defense Fund and the United Nations Foundation and shares some of the content of bestselling book 'We Are All The Same Age Now' in this podcast This is a must listen if you are serious about understanding how to qualify and target customers in a modern way (that works!), including: Demographics don't work Target any group of people anywhere on earth by what they care about Your customer won't have a choice in how they react Connect with David on LinkedIn, and with your host Fred Copestake at https://linktr.ee/fredcopestake.