David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information.

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

David Benzaquen, US General Manager for Yo Egg

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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David Benzaquen, US General Manager for Yo Egg

David Benzaquen, US General Manager for Yo Egg