In this Episode David Brier breaks down the common cookie cutter cliches and gives us timeless insights into personal and professional product based branding. From differentiating yourself, into your message or service and creating a unique customer experience that enables them to thrive on the uncertainties of surprise in your service or experience, David speaks about dynamics that will literally make you question your existential identity and how that translates into your professional product or brand. This will literally help you define your brand and redefine your industry.