Most leaders think creativity belongs to a handful of people on their team—the ones in marketing, R&D, or the corner office with the whiteboard. Everyone else executes. And that assumption, more than any lack of talent, is what's quietly killing your team's best ideas before they ever surface.
Josh Linkner has spent years studying what actually happens when people create together at their best. His concept of co flow—a shared state of creative momentum, built on the dynamics of jazz improvisation—challenges the myth of the solo genius and replaces it with something more practical, more powerful, and more accessible to every leader and team.
In this conversation, Josh and David explore what the research on collective intelligence reveals about high-performing teams, why domain fluency matters more than mastery, and how psychological safety functions as the on-ramp to creative collaboration. They also dig into the five forces Josh believes drive synchrony—and why optimizing them changes everything about how teams produce their best work together.
If you've ever been on a team where time bends and the ideas just flow—this is why that happened, and how to build it on purpose.
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// LEADERSHIP LESSONS
-Reframe genius as a system, not a person. The most creative output on any team comes from the interplay between contributors—not from a single brilliant individual carrying the load.
-Treat creative collaboration as a dial, not a switch. Co flow isn't something your team either has or doesn't have. It exists on a spectrum, and leaders can deliberately move the needle.
-Domain fluency unlocks contribution; domain mastery can block it. Teams need members who know enough to play together—not experts so entrenched in their own domain that they can't receive ideas from outside it.
-Risk permission is the prerequisite, not the bonus. Without psychological safety to try, share, and fail at small ideas, none of the other conditions for creative collaboration can take hold.
-Creativity isn't a job title—it's a leadership mandate. Every role on your org chart is a creative role. If it isn't, you don't need a human being doing it.
-Start small to build a creative culture. Micro-innovations—low-stakes experiments in better thinking—build the capability and confidence that compound into transformational creative output over time.
// SPEAKING
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// ABOUT DAVID
One of the world’s leading business thinkers, David’s forward-thinking ideas and bestselling books are changing how companies approach leadership, teamwork, and collaboration.
A skilled researcher and inspiring communicator, Dr. David Burkus is the bestselling author of five books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. Since 2017, David has been ranked multiple times as one of the world’s top business thought leaders. His insights on leadership and teamwork have been featured in the Harvard Business Review, The New York Times, CNN, the BBC, NPR, and CBS Mornings.
A former business school professor, David now works with leaders from organizations across all industries, including PepsiCo, Fidelity, Adobe, and NASA. David’s keynotes aren’t just entertaining and enlightening—they’re evidence-based and immensely practical, offering leaders at all levels a set of actionable takeaways they can implement immediately.
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