If you are interested in learning more about the business of expertise, I'm giving away a free copy of the book, signed by David. You can visit letstalkbranding.be/david

We talk about:

• Positioning your creative business


• The 2bobs podcast


• Pricing


• Entrepreneurship


• Strategy vs execution


• Taking risks


• David's book: the business of expertise (affiliate link)

David also recommended 4 sources on positioning:

• Blair Enns: https://www.winwithoutpitching.com/about/


• David C. Baker website


• Philip Morgan


• Tim Williams of Ignition consulting

As always I would appreciate a rating on Itunes and subscribe if you want to keep getting weekly updates and interviews. If you want to get more insights on brand strategy and design, subscribe to the newsletter on letstalkbranding.be

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com