David Foote has spent an inordinate amount of time in the Australian beef industry, with at least 20 years at the helm of Australian Country Choice. He’s forged relationships, ideas, and directed many a difficult conversation to the betterment of his business and the industry. He’s also the inaugural chair of the newly formed Cattle Australia. He’s taken on the role fully aware of the challenges ahead, but with the upmost respect for the industry and its sustainable and successful future. He sees his role as a new opportunity to help represent the beef industry’s 40,000 cattle producers, managing 28 million cattle across 300 million hectares, and generating $7 billion for the Australian economy. This episode covers David’s strategies for taking the industry forward and how the new board intend to deal with the controversies surrounding its formation.