David talks about how selling has evolved in line with technology and how professional salespeople must now adopt more of 'sales sherpa' approach to guide customers on their journey. This starts early and relationships can be front-loaded through the provision of insight using digital media. In the quest to stay top of mind salespeople should remain clear about what they want to communicate and be known for. Check out the cameo role of drumming alter ego D. Fish and think about what your 'propersonal' content will be. How many coins will you commit to having on your desk? Check out David's special page Learn more at: https://linktr.ee/fredcopestake