Turn fans into customers and customers into fans. David Meerman Scott is the author of 12 books much loved by marketeers from which salespeople can also take a huge amount from. David and Fred talk neuroscience, communication, and narrative medicine.

Key insights include:

Show you are passionate... about something!

Show you are in the same tribe

Understand the customer's full story

Connect with David on LinkedIn, and your host Fred Copestake at https://linktr.ee/fredcopestake.

https://www.davidmeermanscott.com/blog/create-calls-to-action-in-clubhouse

Podcast sponsored by Remaster Media.